Mundipharma Pty Limited launched their first Australian consumer campaign for Burnaid® in an effort to raise awareness of the brand and of how to treat burns adequately. Research* showed that 88% of burns happen at home, mostly in the kitchen, and people are using ice, butter or even toothpaste as treatments for their burns.
Mundipharma relaunched the www.burnaid.com.au website, including a ‘how to treat burns’ video and downloadable posters for using at home. They are also supporting the ‘Burnaid® Keeps Burns Cool’ campaign with print and online advertising including an influencer campaign, display and search. To kick off the campaign early October, Lorraine Elliot, the blogger behind Not Quite Nigella was the host of a Mundipharma private event. She shared her story about starting the blog and how it grew to be one of Australia’s largest food blogs, before taking over the local kitchen to bake her Easy Three Ingredient Fruit Bread and sharing her tips on how to ice cupcakes!
*U & A study. Galkal 2015
® BURNAID is a registered trademark.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.